Warning: This Book Has Changed
Lives, learning and living just one of its principals will change you
forever...
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Scientific Advertising the MOVIE |
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| Originally written in 1923 and updated in 2005, scientific advertising is considered the classic advertising/marketing primer. Claude Hopkins invented Test marketing, Copy research and Coupon sampling to name a few. All standard practice by today's great marketers; Jay Abraham, David Ogilvy and Dan Kennedy. |
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Table of content
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Chapter 1 - How advertising laws are established |
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Chapter 2 - Just salesmanship |
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Chapter 3 - Offer Service |
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Chapter 4 - Mail Order Advertising: What It Teaches |
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Chapter 5 - Headlines |
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Chapter 6 - Psychology |
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Chapter 7 - Being Specific |
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Chapter 8 - Tell Your Full Story |
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Chapter 9 - Art In Advertising |
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Chapter 10 - Things Too Costly |
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Chapter 11 - Information |
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Chapter 12 - Strategy |
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Chapter 13 - Use Of Sample |
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Chapter 14 - Getting Distribution |
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Chapter 15 - Test Campaigns |
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Chapter 16 - Leaning On Dealers |
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Chapter 17 - Individuality |
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Chapter 18 - Negative Advertising |
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Chapter 19 - Letter Writing |
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Chapter 20 - A Name That Helps |
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Chapter 21 - Good Business |